eMarketing combines the traditional skills of marketing
with the tools of the Internet to provide an electronic
medium that delivers your message to your prospects
on a 24x7, worldwide basis.
The Internet & World Wide Web
Never has there been a medium that offers so much to
so many for so little. With its huge assortment of information,
products, advertisements, chat rooms and bulletin boards
(web boards), commercial and personal sites, etc., the
Internet can be awe-inspiring to even the most experienced
professional. It is literally transforming the local-community-based-business
concept into one with unlimited global potential.
QUESTION: How can having a website
help your business?
ANSWER: First and foremost, a website
offers any small, medium or large organization the ability
to market their products or services 24/7. Yes, that's
right, you will have a "sales staff" that
does not require vacations, sick leave, or other time
off. Your business site will be accessible to anyone
in the world 24 hours-a-day, 7 days-a-week! When you
consider the annual overhead of maintaining just one
salesperson that works on average of 8-10 hours per
day, 5 days per week versus the relatively inexpensive
alternative that a web site can offer, there really
is no reason not to have a website.
It is important to establish your specific objectives
as a part of your marketing plan. Who do you want to
reach? What do you want to tell them? Are you product
or service based? How do you want your visitors to view
you and what do you want them to do after they visit
your site? What are your strengths? Weaknesses? Who’s
your competition? What are they doing? How will your
web site fit within your other marketing goals? You
want to have an integrated plan that takes all your
marketing objectives into account. We will help you
make that plan and then execute the resulting strategy.
Trying to establish a unique presence on the World Wide
Web can be quite a challenge, made seemingly impossible
by the sheer size of it. However, we at Web Studio One
have learned the secret of establishing a viable presence
on the net. Through the intelligent use of keyword rich
meta tags, descriptions & text, and search engine
friendly yet esthetically pleasing design, we are able
to build sites for our clients that are not only attractive
but conform to the requirements of all the major online
search engines. This Search Engine Optimization helps
to insure visibility for our clients on the Internet.
Our basic philosophy is simple: Establish a viable presentation
of your information, make it interesting, simple, and
easy to navigate. Also, it should be attractive to hold
the visitor's interest. We continually strive to create
web sites that will meet our clients’ unique objectives
and become a major part of their total marketing strategy.
We also offer an email marketing program where we design
highly graphical html emails called web letters and
send them out to your customers with the ability to
track who opened it, what they clicked on, and more.
With the added dimension that a web letter can offer
to your communication goals, you will have a dynamic
and fresh opportunity, as often as you wish to reach
your audience. Of course you must extend an Opt Out
alternative but, if your web letter is well prepared
and interesting, your “circulation” could
grow through referrals by recipients to other readers
and can establish you as an “expert in your field”.
eMarketing Made Easy
Web Studio One will assist you in determining how you
can make proper use of the Internet as a business tool.
Together we will identify your goals and find the best
fit within your overall marketing strategy for your
online effort. This will provide an effective mix of
all your marketing objectives.
Our services include helping you cultivate an Internet
strategy that meets your needs now and moving forward.
Our Market Plan Questionnaire will help to connect your
online representation with each of your expectations
and, within an overall marketing strategy based upon
Web Studio One staff members will meet with you, guide
you and help you to develop this plan that will assure
your online success. Together, we will determine all
of the right choices for an effective Internet presence
and, one that meets your overall marketing plan.